howie mandel will host the Canadian edition of The Price is Right Tonight, which premieres at 8 p. m. ET on March 10 on Citytv. The primetime, one-hour show brings classic games and larger Canadian prizes to audiences across the country. Producers say the format gives more time to meet contestants and share their stories.
Howie Mandel leads Canadian ‘The Price is Right Tonight’
Howie Mandel is the host of the new, Canadianized version of the long-running game show. The program features a core cast that includes Ashley Callingbull as prize presenter and Ben Shulman as the announcer; Shulman is identified with Sportsnet. The premiere is scheduled for 8 p. m. ET on March 10, placing the show in primetime and signaling a major push for the local adaptation.
Format, prizes and familiar games
The Price is Right Tonight keeps familiar games from the original series — Plinko, Cliffhangers, Punch-a-Bunch and the Big Wheel spin — while expanding on the original by adding more time with contestants and extra tension and twists. Mandel said the prizes are all Canadian and include money, cars and trips; he noted the show gives away hundreds of thousands of dollars in cash and prizes. Ashley Callingbull emphasized that the prizes are much bigger than the U. S. version and listed examples such as $70, 000 cash, trailers, cars, household items and trips around the world.
Immediate reactions and what people are saying
Howie Mandel, Canadian comedian and host, described the role as a dream come true and said, “I always wanted to be a contestant, and now, with the opportunity to be a host, I said to them, ‘When we do this, I just want to talk to them a little bit more. ‘ I don’t want them to just to come up and play the game, I want to know who they are, what they’re hoping for. ” Mandel also said the show is more “amped up” with “more attention, more excitement, more people-friendly than it’s ever been. “
Ashley Callingbull, prize presenter and the first Indigenous woman to win Miss Universe Canada in 2024, said the emotions are high and that she feels more involved than typical prize presenters. Callingbull said she gets to speak Cree on the show and that she cheers, cries and laughs with contestants: “I am taking it all in. I’m cheering with them. I’m crying, laughing, everything with them … you feel like it’s a family thing. ” Ben Shulman joins the cast as the show’s announcer.
What’s next: the series will air in primetime and promises to roll out episodes that highlight real Canadian stories alongside larger-than-usual Canadian prizes. Viewers can expect follow-up episodes to expand on contestant backstories and deliver the big-game moments the format is known for. The spotlight now turns to the premiere night at 8 p. m. ET on March 10 to see how howie mandel and the cast bring the revamp to life.
