macquarie bank has been named brokers’ top choice in the Brokers on Banks 2026 survey, extending a five-year run of dominance in Australia in 2026 (ET). The lender took gold in six of ten categories and silver in three, a result the organisation links to a broker-first strategy, heavier digital investment and faster turnaround times. The performance has fueled market-share gains and a broadened mortgage footprint across the country.
Macquarie Bank’s broker-first surge
Macquarie Bank won gold for BDM support; brand trust; communications, training and development; online platform and services; product range; and turnaround times, and silver for commission structure, credit policy and interest rates. macquarie bank now represents nearly 7% of the Australian home lending market and accounted for roughly 21% of total home loan market growth in the past year, while its total household lending rose to about $164 billion as of December 2025 (ET) with a 2. 4% monthly lift. The lender captures roughly 14–15% of the broker channel overall and a higher share with some aggregators in particular states.
The strategy is clear: write almost all home loans through brokers and give brokers the systems and support to move business quickly. macquarie bank has invested in digital processing that has reduced some application turnaround times to as little as 13 minutes and expanded self-service capability. That speed, the bank argues, is a competitive lever for brokers and customers navigating a tight lending market.
Immediate reactions — Wendy Brown
Wendy Brown, head of broker sales, Macquarie Bank, framed the results as the payoff of a deliberate approach. “It’s incredibly rewarding to look back on Macquarie’s journey in the broker space and see our significant growth and evolution, ” she said, noting the bank places brokers at the centre of its home loan distribution strategy. “We are loudly and proudly pro-broker as we truly believe that brokers deliver choice and exceptional value to the customer, and that customer value is what drives sustainable growth, ” Brown added.
Brown highlighted ongoing operational focus. macquarie bank has doubled down on visible marketing with a national campaign rolled out in 2025, while emphasising round-the-clock support for brokers and smarter digital tools to sustain faster decisions and clearer communication with customers.
Quick context and what’s next
Macquarie Bank’s push has been built on targeted platform upgrades and a broker-first marketing message that the bank rolled out nationally in 2025 (ET). With nearly four out of five customers choosing a broker for home loans in the market the bank cites, macquarie bank positions itself as the obvious distribution partner for many advisers.
Brown says the bank has the building blocks to increase those numbers further, pointing to continued investment in technology, support and product breadth. The near-term watch for the market will be whether those investments translate into sustained share gains through 2026 (ET) as macquarie bank deepens broker relationships and extends its digital lead.
