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Millwall and the hidden cost of a badge in a racist image

Millwall is weighing its legal position after the club’s badge appeared on an illustration of a Ku Klux Klan member in a children’s anti-racism booklet. The case raises a stark question: how does an educational effort meant to confront racism end up creating a false and damaging image of millwall?

What happened inside the booklet?

The image was used in a booklet distributed in primary schools in the local area about the life of former footballer Paul Canoville, who was the first black player to play for Chelsea. The illustration shows a cartoon figure in a white hood and robes, an outfit typically associated with the white supremacist group, and the outfit also carries Millwall’s crest. Placed beside a photograph of Canoville, the image includes a speech bubble that reads: “Racism never went away. I was badly abused in a reserve match at Millwall, but then I could show the racists my 1984 2nd Division Champions medal!”

Verified fact: Westminster City Council apologised to the club for the improper use of its logo and for any offence caused. The council said it accepted the image was an insensitive way to illustrate the historic problem of racism within football. It also said the booklet had been removed from circulation and that its processes were being reviewed.

Why does Millwall say the image crossed a line?

Millwall said the serious misuse of a registered club badge created a false and damaging image of the club. The club said the council confirmed that any remaining copies of the booklet in its possession would be destroyed and that no more copies would be made and distributed. The club added that it is still considering its legal position and is unable to comment further.

Analysis: The dispute is not only about one illustration. It is about the collision between anti-racism messaging and a visual choice that attached a football club’s identity to a figure associated with racist intimidation. In that sense, the controversy around millwall is about more than offense: it is about whether an educational message can lose credibility when its imagery introduces harm of its own.

Who is distancing themselves from the booklet?

The Paul Canoville Foundation said it was aware of the image, which was widely shared on social media, but stressed it had no involvement in the material’s content. The foundation said it was not produced by, commissioned by, or approved by the foundation or Canoville. Its chief executive officer, Raphael Frascogna, said the group’s role was limited solely to Paul’s personal appearance, meeting students and sharing his lived experience. He added that at no stage were they shown, consulted on, or asked to approve the booklet, including any illustrations within it.

Verified fact: Frascogna said the illustration does depict a real incident Canoville experienced when playing for Chelsea reserves against Millwall reserves in the 1980s, when he was subjected to serious racial abuse by a number of individuals wearing Ku Klux Klan-style white hoods.

What does the incident mean for accountability?

The central issue now is whether the misuse of the badge was a one-off failure or evidence of weak oversight in the preparation of material intended for children. Westminster City Council has already acknowledged that the booklet should not have been circulated in its final form. Millwall, meanwhile, has signaled that it may pursue legal action, which keeps the issue alive beyond the apology.

Analysis: The facts point to two separate responsibilities. One is the obligation to confront racism accurately and carefully. The other is the duty to protect a club’s identity from being placed into a context that can distort public understanding. When those responsibilities fail together, the result is not just embarrassment; it is a breakdown in trust between institutions, schools, and the people affected by the message.

Accountability question: If the purpose was to teach children about racism, why was the visual framing so poorly controlled that Millwall says it produced a false and damaging image?

The council has removed the booklet and promised a review. The foundation has denied involvement in the content. Millwall has not ruled out legal action. What remains is the need for a transparent explanation of how the image was approved in the first place, and what safeguards will stop a similar failure from happening again. For millwall, the issue is now as much about reputation and responsibility as it is about the bad image itself.

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