The broadcaster has confirmed a significant daytime reshuffle that marks an inflection point for programming and talent: tracy clifford 2fm will no longer host her long-running afternoon show after more than a decade.
What Changes Are Taking Place in Daytime Radio?
The new weekday schedule, set to take hold in May, restructures key dayparts to emphasise connection with younger listeners. Breakfast with Carl Mullan, Roz Purcell and Aisling Bonner will be extended by an hour, running until 10: 00 Eastern Time. A returning presenter, Doireann Garrihy, will host a new two-hour morning show at 10: 00. The drive slot from 15: 00 will be hosted by Laura Fox alongside Katja Mia, who joins the team having made a previous on-air debut with the station.
Afternoons will be anchored from the Cork studio by Demi Isaac alongside Mikey O’Reilly broadcasting from the Dublin studio from 12: 00; both were selected after an expressions-of-interest process across the station last year. Beta Da Silva is set to take the 18: 00 slot to spotlight chart music and live event coverage. The broadcaster said the changes follow extensive listener research and aim to reinforce the station as “the original and collective voice of young Ireland. “
What Happens When Tracy Clifford 2fm Ends?
Tracy Clifford will step away from her programme, which has run for more than ten years, as the new lineup is introduced. The show named “2FM Afternoon with Tracy Clifford” will be pulled in the coming weeks. In a social media post, Clifford described the past decade as a privilege and reflected on highlights from studio sessions, festival appearances and regular features that defined the programme.
The station head, Dan Healy, thanked Clifford for doing a “phenomenal job” over the last ten years. The broadcaster said she “very much remains part of the family” and that further details of her role will be announced in due course. The transition also reflects internal selection processes: the new afternoon hosts were appointed following an expressions-of-interest competition held across the station last year.
Who Wins, Who Loses — And What Should Listeners Expect?
- Winners: Hosts gaining larger or new slots — Carl Mullan, Roz Purcell and Aisling Bonner benefit from an extended breakfast; Doireann Garrihy returns with a prominent morning show; Laura Fox and Katja Mia inherit drive-time; Demi Isaac and Mikey O’Reilly move into the midday afternoon slot; Beta Da Silva takes a prime evening music role.
- Those affected: Tracy Clifford leaves her long-running daily show after a decade; regular listeners to that specific afternoon programme will see it end and may adjust to new hosts and formats.
- Programming impact: The schedule reallocation prioritises earlier dayparts and varied studio locations, signalling a strategic push to deepen engagement with younger audience segments.
Uncertainties remain about future programming for the departing presenter and how audiences will respond in the medium term. The broadcaster frames these moves as research-led and focused on connection, but listener reaction will determine how rapidly the refreshed lineup gains traction. For now, the immediate outcome is clear: a decade-long afternoon era closes while a retooled daytime schedule aims to lift engagement — tracy clifford 2fm
