Bruno Marchand Simon Laberge: Complaint Filed After TikTok Subtitles Call Mayor ‘malade mental’ as Tensions Escalate

bruno marchand simon laberge are now at the center of a municipal controversy after a real estate broker posted a short professional video on social media whose subtitles labelled the mayor “malade mental, ” prompting the mayor’s cabinet to mount a formal complaint.

What Happens When Bruno Marchand Simon Laberge clash on social platforms?

The episode began with a roughly 45-second video posted to the broker’s professional Facebook, TikTok and Instagram pages. In that clip, the broker criticised the proposed tramway project and, in subtitles, urged clients to call him if they were “tannés” of paying taxes to “un malade mental, ” a phrase that the mayor’s office has described as hateful, defamatory and aggressive. The broker acknowledged limited knowledge about whether a tramway will be built but called the project “inutile” and suggested the city would cut a large number of trees; he claimed as many as 20, 000 trees could be removed while municipal teams have targeted a figure closer to 1, 500.

The mayor’s cabinet indicated it will send an official letter to the broker’s employer and has lodged a complaint with the brokerage as a first step. The mayor’s team framed the action as a question of public accountability for someone who acts as a personality in the public space and distributes promotional content across media platforms. The video was later removed from the broker’s pages.

What If the complaint escalates?

The mayor’s political attaché, Alexis Tremblay, confirmed that the complaint will be directed to the broker’s employer, and the mayor has said that an apology would close the matter. The mayor’s team did not rule out further measures beyond the initial complaint, though they described the referral to the brokerage as a first step.

Context in the broker’s history complicates the backdrop: he has a large social media presence with several hundred videos online and is affiliated with Capitale. His disciplinary record includes sanctions in 2018 and a recent complaint that will bring him before the Organisme d’autoréglementation du courtage immobilier du Québec (OACIQ) on a separate charge. Those existing regulatory and disciplinary threads mean that any employer-level or regulator-level response could proceed on multiple fronts simultaneously.

What Happens If apologies aren’t offered and what should stakeholders expect?

Absent an apology, the mayor’s office has made clear the complaint will stand and could prompt a formal response from the brokerage. The mayor has stated that a retraction or apology would close the case; otherwise, the complaint remains active and may be complemented by additional steps. For the broker, the combination of employer scrutiny and the pending OACIQ proceeding presents parallel pressures that are already recorded in public administrative files.

• Mayor’s office: Filed a complaint with the broker’s employer; described the subtitles as hateful and defamatory; said apologies would resolve the matter.
• Simon Laberge (broker): Posted the video on multiple professional platforms, questioned the tramway project, made a claim about tree removals well above municipal figures, and has past disciplinary sanctions plus an upcoming OACIQ appearance.
• Brokerage and regulator: Will receive an official letter from the mayor’s cabinet; the brokerage may be called upon to assess the broker’s public conduct while the OACIQ process continues on a separate charge.

This episode highlights how short-form social-media content can intersect with professional obligations and regulatory processes. The immediate facts are clear: a broker published a subtitled critique that used the phrase “malade mental” to describe the mayor, the video was removed, the mayor’s cabinet lodged a complaint with the broker’s employer and said an apology would end the matter. Readers should watch for employer responses and the outcome of the pending regulator hearing to understand the full administrative and reputational consequences in the matter of bruno marchand simon laberge