Costco Canada new menu item dropped this week, and the reveal has sparked loud disappointment from shoppers who hoped for a savory return. On March 5 (ET) Costco Canada posted a pixelated teaser photo of a forthcoming food court addition, and on March 6 (ET) the chain unblurred the image to show a caramel brownie sundae. Reaction on social channels was immediate and sharply divided.
Costco Canada New Menu Item: The reveal and reaction
The initial teaser on March 5 (ET) invited guesses about what would arrive at food courts nationwide; many commenters guessed the chicken bake, coffee, turkey provolone sandwich, or a veggie dog. The unblurred photo posted the following day, March 6 (ET), revealed the new offering to be a caramel brownie sundae. That announcement prompted a wave of responses from shoppers expressing frustration that a sweet treat replaced expectations for a savory staple.
On Instagram, one commenter wrote, “I WANT THE CHICKEN BAKE 😭😭😭😭😭. ” Another wrote, “Take this back and bring the chicken bake, please. ” A third called the new item “the weirdest looking chicken bake I’ve ever seen. ” Other commenters asked for more savory options overall, with messages such as: “Coffee, turkey provolone. Those are what we want. Not more ice cream options released in winter” and “Why is it always ice cream and never something people actually want?” A separate comment asked for salad options to better serve customers with health needs.
Split response — some shoppers excited
Not everyone pushed back. Several social posts celebrated the caramel brownie sundae, with comments like “Fine, you got me, bro… move over, I’m on my way, ” and another that read, “Oooo, this is exciting! Costco ice cream is so much better than DQ, and so much more budget-friendly for a family. ” The mix of disappointment and enthusiasm framed the reveal as polarizing rather than uniformly negative.
Context: recent food court changes and menu moves
Over the last year, the chain added and restored several items to select food courts, including the return of a Montreal smoked meat sandwich and the introduction of sushi at some locations. The company also switched soft drink suppliers, moving from Pepsi to Coca-Cola products. Those changes set expectations that future additions might lean savory for some customers — a backdrop to the reaction to the new sundae.
What’s next: watch local food courts and customer feedback unfold. Stores will begin offering the caramel brownie sundae across locations following the national reveal, and continued shopper response will likely shape whether more savoury items return to menus. Expect updates from the company and ongoing customer commentary in the days after the announcement of the costco canada new menu item.
