Today marks the conclusion of summer, and eljannah is offering 100, 000 whole charcoal chickens for free, each served with a side of the chain’s top-secret garlic sauce and redeemable in every store while stocks last.
How Eljannah’s giveaway works
The offer covers 100, 000 whole charcoal chickens, paired with the brand’s signature garlic sauce. The campaign is estimated to move $2 million worth of chicken from kitchens into Australian stomachs. To claim a chicken, customers must download the El Jannah app, join the Legendary Rewards program and redeem in-store. Existing Legendary Rewards members can refer a family member or friend to claim an entitlement on their behalf.
Why grandmothers are the voice of the campaign
The promotion leans on a familiar family voice: El Jannah’s grandmothers, referred to as Taytas. The campaign material frames them as concerned and affectionate — “you too skinny, ” they said, “you need to eat whole chicken now. ” That emotive framing is central to the message driving the giveaway and the public-facing creative for the push.
Scale, origins and what it means locally
The brand began as a single chicken shop in Western Sydney in 1998 and now operates almost 50 stores across three states. By opening the doors to a large free giveaway redeemable in every store, eljannah is pairing a wide physical footprint with a digital redemption flow through its app and rewards program. The scale — 100, 000 birds and an estimated $2 million value — makes the move notable for its potential to draw traffic into stores and increase app adoption rapidly.
The giveaway is explicitly limited to stocks on hand and runs until stores run out of the free chickens. The combination of free product, a beloved garlic sauce, and the family-oriented messaging aims to spark immediate foot traffic and social sharing, while the referral option for existing Legendary Rewards members extends reach through personal networks.
As the giveaway unfolds, the gesture returns to its opening sentiment: a late-summer push from Taytas who insist, in a tone equal parts teasing and caring, that you should eat. Whether customers queue for a smoky, garlicky meal or log on to the app to redeem a friend’s referral, the promotion closes the season with a communal, appetite-driven moment that will continue only until stocks run out.
