Economic

Fizzique and Katie Taylor’s quiet shift from the ring to business

Katie Taylor’s first venture into business has arrived with fizz, but also with the feeling of a carefully chosen next step. Fizzique, the new soda she co-created, was introduced in Dublin as Taylor spoke openly about life after elite sport and the work that is now taking shape beyond the ring.

What is Fizzique?

Fizzique is described as a better-for-you alternative to traditional soft drinks, and it contains no sweeteners. The brand sits alongside SiSú, the Irish wellness business founded by Brian and Fiona McGann and now run by their daughter Aisling McGann. Fizzique Drinks Ltd formally lodged papers with the Companies Registration Office in January, marking the start of Taylor’s first move into business as a shareholder in the company.

For Taylor, the project carries a personal logic. She said she had dinner with Aisling McGann last year after becoming aware of SiSú some years earlier. The conversation turned into something larger, with Taylor now helping shape a product that is meant to travel well beyond Ireland. The plan, she said, is to take it global. That ambition gives Fizzique a scale that matches Taylor’s public profile, but the product itself remains rooted in a practical idea: a soda that aims to feel lighter without losing appeal.

Why does Taylor see business as a natural next chapter?

Taylor linked the shift directly to the demands of top-level sport. “The characteristics that it takes to be a top athlete are some of the characteristics that make a top businessperson as well, ” she said. She later expanded on that theme, saying there is a shared requirement to grind, hustle, recover from setbacks and face competition without hesitation. She also pointed to something more specific: knowing when to partner with people whose expertise fills the gaps.

That approach seems central to Fizzique. Taylor has spent more than 20 years as a full-time athlete, and she said she had been approached by many brands in health and wellness. Very rarely, she said, did she agree, because such partnerships would take too much time. This one is different because it connects with her own interest in fizzy drinks and her refusal to accept what she described as junk in her body. The result is a product shaped by both personal preference and commercial intent.

The business move also follows a clear change in her outlook after her third fight against Amanda Serrano in New York last July. Taylor said it was after that fight that retirement started to feel real. She described the moment as one of closure, and as a sense of passing on the baton. That emotional shift matters because it explains why the business story now sits alongside the sporting one rather than waiting in its shadow. For Taylor, the next phase is not a break from identity but an extension of discipline into a different arena.

What does this launch say about the wellness market?

The structure around Fizzique shows how wellness brands are increasingly built through collaboration. SiSú already makes plant-based milks, kombucha, cold-pressed juices and functional shots, so the new soda fits within a wider family of products aimed at consumers who want healthier everyday choices. In that sense, Fizzique reflects a market where drinks are no longer judged only by taste, but also by how they align with lifestyle and health expectations.

At the same time, the language around the launch is deliberately modest. Taylor did not present Fizzique as a dramatic reinvention of soda, but as a next level of ambition: first not bad for you, then genuinely good for you. That framing matters because it shows a business built on gradual progress rather than hype. It also gives the venture room to grow without overstating what it can do on day one.

Who is behind the launch and what comes next?

The named people behind the company are clear. Taylor is a shareholder. Aisling McGann and Brian McGann are listed as directors. Their roles place the McGann family’s established wellness experience at the centre of the venture, while Taylor brings a public profile and a new kind of energy to the business side of her career. In Dublin, she said she had spent time with Aisling and Brian and had thought carefully about the culture and vision before moving ahead.

What comes next is less ceremonial and more practical: building a brand, bringing the soda to market, and then testing whether the global ambition can hold. The launch is only the beginning, but it already reveals the shape of Taylor’s post-ring life. In the same way a final bell can leave a fighter still for a second before stepping away, the scene in Dublin carried a similar pause. The gloves are not back on the stool now. They are being replaced by a business plan, and Fizzique is the first sign of where that road may lead.

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